I proofread ad copy yesterday -- copy I was not allowed to edit -- that said their product supplied "one of the most sought-after needs".
I think one of the dangers of ad copy writing -- apart from the fact that this copy appeared to have been written by a tech person without assistance from someone learned in grammar and punctuation -- is that it is so full of exaggeration and stock phrasery that it's easy, when in a hurry, to overlook that you have said nothing at all, or, worse, said something ludicrous.
I've been trying to need things for a long time now. I must need that product!
Oh, wait. I think my problem just solved itself.